SS'25: A New Season in the Language of Colors
A new season, a new spirit... Spring/Summer 2025 is entering the fashion world with a color palette nourished by simplicity yet packed with character. The SS'25 color trends highlighted by WGSN and Pantone aren't just aesthetic choices; they're the expression of a mood, an emotion, and an attitude.
This season's standout colors include soft yet energetic yellows , warm reflections of earth tones , refreshing blues , and timeless deep navy . These hues remind us that style isn't just about appearance, but also about the energy that accompanies daily transformations.
ASH.DESIGN SS'25 COLLECTION: Cool, Powerful and Ready
At ASH.DESIGN, we designed our SS'25 collection for the social, productive, and style-conscious urban woman who maintains a strong presence at every moment of the day. At the heart of the collection are four distinctive colors:
Butter Yellow, Mocha Mousse, Clear Sky and Navy .
Butter Yellow is the hue of new beginnings. It carries the energy of the morning and the soft yet impressive form of a confident step.
Mocha Mousse is an expression of that deep connection with the city. Elegant, simple, but definitely not ordinary.
Clear Sky stands at the intersection of simplicity and elegance. It's a reflection of staying in the flow and a clear style throughout the day.
Navy is the classic power that provides balance to all these colors. A timeless yet dynamic effect that never loses its luminosity at the end of the day.
Throughout the collection, classic forms , modern patterns , and unique touches come together to create a powerful silhouette. Gold accessory details accompanying each piece add glamour to the ASH.DESIGN woman's style, giving her the image of a woman who makes a difference in every setting and embodies the spirit of the city .
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