In recent years, the number of fashion brands has been rapidly increasing in Turkey and globally. Products based on aesthetic appeal can quickly become popular on Instagram or in store windows. Appearance is often the first point of contact for consumers. But is simply "looking good" enough to truly make a product a fashion brand ?
The Foundation of a Fashion Brand: The Design Process
We believe that what makes a startup a fashion brand is not just the product itself, but the design process behind it.
The design process isn't just about drawing a sketch or archiving favorite designs. Beyond that:
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Choosing the right fabric, knowing its content and features,
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Observing pattern knowledge and body anatomy,
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Knowing sewing and production techniques,
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To establish a holistic and balanced collection story,
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Creating an original line by following and interpreting trends...
Only through these stages does a brand truly achieve its "fashion brand" identity.
👉 Perhaps the real question is this: How many of the brands that are proliferating today are truly born from the design process, and how many rely solely on appearance?
Fashion isn't just about aesthetics; it's a fusion of knowledge, technique, culture, and vision. While appearances may initially appeal to consumers, we believe a brand can't last without a robust design process behind it.
Why Is This Question Important?
Because the proliferation of value-added, original, and educational brands in our country is critical for all of us. As consumers, knowing what we wear, what we pay for, and the processes and labor involved makes a huge difference.
Valuing not only the product but also the story behind it, the process, and the designer's effort ... We believe this is exactly what will benefit both the industry and us in the long run.
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